Advertising and Promotions Managers

General Information

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Workplace at a Glance

What you can expect to experience while on the job

  • Responsibility
  • Exposure to job hazards
  • Physical activity
  • Decision making
  • Repetitiveness
  • Level of competition
  • Time pressure

Job Outlook

Overall employment of advertising, promotions, and marketing managers is projected to grow 6 percent from 2019 to 2029, faster than the average for all occupations. Employment growth will vary by occupation. Employment of marketing managers is projected to grow 7 percent from 2019 to 2029, faster than the average for all occupations. Marketing managers will continue to be in demand as organizations use marketing campaigns to maintain and expand their market share. These managers will be sought after for their advice on crafting pricing strategies and finding new ways to reach customers. Employment of advertising and promotions managers is projected to decline 1 percent from 2019 to 2029. The continued rise of electronic media will result in decreasing demand for print advertisements. The newspaper publishing industry, which employs many of these workers, is projected to lose jobs over the next 10 years. Despite overall employment declines for advertising and promotions managers, there may be some growth in industries that rely on these workers to create digital media campaigns that target customers through the use of websites, social media, or live chats.

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Salary

Average Salary

Salary

$125,510

State-by-state Salary

Gray states indicate no data available

$167,320
$66,280
No Information for this section

Education

Most Common Education Levels

People in this career achieve this level of education.

  • Bachelor's degree 60%
  • High school 9%
  • Associate's degree 8%
  • Some college 7%
  • Less than high school 6%
  • Master's degree 5%
  • Post baccalaureate 2%
  • Doctoral degree 0%
  • Post-doctoral training 0%
  • Post-master's certificate 0%
  • First professional degree 0%
  • Post-secondary certificate 0%

Knowledge

  • Sales and Marketing
  • Customer and Personal Service
  • Communications and Media
  • English Language
  • Administration and Management

Skills at a Glance

Skills helpful in this career

  • Verbal skills
  • Critical thinking & problem solving
  • Equipment operation & maintenance
  • Math & science skills
  • Technology design & control
  • Leadership
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