Advertising and Promotions Managers

General Information

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Business Breakdown

People in this career work in these sectors.

  1. Private, for profit80.20%
  2. Self-employed9.77%
  3. Private, not for profit5.12%
  4. State and local government4.11%
  5. Federal government0.64%

Workplace at a Glance

What you can expect to experience while on the job

  • Responsibility
  • Exposure to job hazards
  • Physical activity
  • Decision making
  • Repetitiveness
  • Level of competition
  • Time pressure

Job Outlook

Overall employment of advertising, promotions, and marketing managers is projected to grow 10 percent from 2020 to 2030, about as fast as the average for all occupations. About 31,100 openings for advertising, promotions, and marketing managers are projected each year, on average, over the decade. Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire.

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Salary

Average Salary

Salary

$133,460

State-by-state Salary

Gray states indicate no data available

$166,680
$72,370
No Information for this section

Education

Most Common Education Levels

People in this career achieve this level of education.

  • Bachelor's degree 60%
  • High school 9%
  • Associate's degree 8%
  • Some college 7%
  • Less than high school 6%
  • Master's degree 5%
  • Post baccalaureate 2%
  • Doctoral degree 0%
  • Post-doctoral training 0%
  • Post-master's certificate 0%
  • First professional degree 0%
  • Post-secondary certificate 0%

Knowledge

  • Sales and Marketing
  • Customer and Personal Service
  • Communications and Media
  • English Language
  • Administration and Management

Skills at a Glance

Skills helpful in this career

  • Verbal skills
  • Critical thinking & problem solving
  • Equipment operation & maintenance
  • Math & science skills
  • Technology design & control
  • Leadership
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