Search Marketing Strategists

General Information

Description

Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

Business Breakdown

People in this career work in these sectors.

  1. Private, for profit77.76%
  2. Self-employed12.14%
  3. Private, not for profit6.73%
  4. State and local government2.64%
  5. Federal government0.36%

Job Outlook

Employment of market research analysts is projected to grow 22 percent from 2020 to 2030, much faster than the average for all occupations. About 96,000 openings for market research analysts are projected each year, on average, over the decade. Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire.

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Salary

Average Salary

Salary

$65,810

State-by-state Salary

Gray states indicate no data available

$88,490
$36,360
No Information for this section

Education

Most Common Education Levels

People in this career achieve this level of education.

  • Bachelor's degree 47%
  • Associate's degree 21%
  • Some college 17%
  • Post-secondary certificate 8%
  • High school 4%
  • Master's degree 0%
  • Doctoral degree 0%
  • Post baccalaureate 0%
  • Less than high school 0%
  • Post-doctoral training 0%
  • Post-master's certificate 0%
  • First professional degree 0%

Knowledge

  • Sales and Marketing
  • Computers and Electronics
  • English Language
  • Clerical
  • Mathematics
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