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Search Marketing Strategists In Demand

General Information

Description

Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

Business Breakdown

People in this career work in these sectors.

  1. Private, for profit76.14%
  2. Self-employed12.18%
  3. Private, not for profit8.26%
  4. State and local government2.26%
  5. Federal government0.67%

Industry areas

  • Information Technology

Job Outlook

Projected Job Growth (2022 - 2032)
+13%
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Job Outlook

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Employment of market research analysts is projected to grow 13 percent from 2022 to 2032, much faster than the average for all occupations. About 94,600 openings for market research analysts are projected each year, on average, over the decade. Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire.

Similar Careers

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Salary

Salary Information

Median Salary This is the median, or the midpoint, of the salary range for this career.

$68,230

State-by-state Salary

Gray states indicate no data available

Salary Range Salary varies based on years of experience, degree level and location.

$29,480
$85,020
No Information for this section

Education & Interests

Most Common Education Levels

People in this career achieve this level of education.

  • Bachelor's degree 47%
  • Associate's degree 21%
  • Some college 17%
  • Post-secondary certificate 8%
  • High school 4%
  • Master's degree 0%
  • Doctoral degree 0%
  • Post baccalaureate 0%
  • Less than high school 0%
  • Post-doctoral training 0%
  • Post-master's certificate 0%
  • First professional degree 0%

Related College Majors

Select major to see colleges that offer it

PERSONALITY CHARACTERISTICS

You may find this career fulfilling if you consider yourself to be:

  • Enterprising — You have an interest in managing, negotiating and marketing, or leading and advising others.
  • Investigative — You have an interest in studying and researching objects, organisms, and other things.
  • Conventional — You have an interest in following procedures and regulations to organize information or data.

Not sure what characteristics best describe you? Take the RIASEC Test.

Knowledge

  • Sales and Marketing
  • Computers and Electronics
  • English Language
  • Administrative
  • Mathematics

Gain insights into your knowledge by using the ASVAB Career Exploration Program

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Data supplied by Bureau of Labor Statistics, National Center of Education Statistics, Defense Manpower Data Center (View our update schedule). Contact any business, college or military service branch to answer additional questions.