Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
People in this career work in these sectors.
What you can expect to experience while on the job
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People in this career achieve this level of education.
You may find this career fulfilling if you consider yourself to be:
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Skills helpful in this career
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