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Marketing Managers In Demand

General Information

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Business Breakdown

People in this career work in these sectors.

  1. Private, for profit82.30%
  2. Private, not for profit8.33%
  3. Self-employed6.61%
  4. State and local government2.21%
  5. Federal government0.37%

Workplace at a Glance

What you can expect to experience while on the job

  • Responsibility
  • Exposure to job hazards
  • Physical activity
  • Decision making
  • Repetitiveness
  • Level of competition
  • Time pressure

Industry areas

  • Marketing

Job Outlook

Projected Job Growth (2022 - 2032)
+6%
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Job Outlook

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Overall employment of advertising, promotions, and marketing managers is projected to grow 6 percent from 2022 to 2032, faster than the average for all occupations. About 34,000 openings for advertising, promotions, and marketing managers are projected each year, on average, over the decade. Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire.

Similar Careers

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Salary

Salary Information

Median Salary This is the median, or the midpoint, of the salary range for this career.

$140,040

State-by-state Salary

Gray states indicate no data available

Salary Range Salary varies based on years of experience, degree level and location.

$67,330
$172,490
No Information for this section

Education & Interests

Most Common Education Levels

People in this career achieve this level of education.

  • Bachelor's degree 55%
  • Master's degree 24%
  • First professional degree 10%
  • High school 3%
  • Associate's degree 3%
  • Some college 2%
  • Doctoral degree 0%
  • Post baccalaureate 0%
  • Less than high school 0%
  • Post-doctoral training 0%
  • Post-master's certificate 0%
  • Post-secondary certificate 0%

Related College Majors

Select major to see colleges that offer it

PERSONALITY CHARACTERISTICS

You may find this career fulfilling if you consider yourself to be:

  • Enterprising — You have an interest in managing, negotiating and marketing, or leading and advising others.
  • Conventional — You have an interest in following procedures and regulations to organize information or data.

Not sure what characteristics best describe you? Take the RIASEC Test.

Skills at a Glance

Skills helpful in this career

  • Verbal skills
  • Critical thinking & problem solving
  • Equipment operation & maintenance
  • Math & science skills
  • Technology design & control
  • Leadership

Knowledge

  • Sales and Marketing
  • English Language
  • Customer and Personal Service
  • Administration and Management
  • Mathematics

Gain insights into your knowledge by using the ASVAB Career Exploration Program

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Data supplied by Bureau of Labor Statistics, National Center of Education Statistics, Defense Manpower Data Center (View our update schedule). Contact any business, college or military service branch to answer additional questions.