Marketing Managers

General Information

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Business Breakdown

People in this career work in these sectors.

  1. Private, for profit82.44%
  2. Private, not for profit7.93%
  3. Self-employed7.20%
  4. State and local government1.89%
  5. Federal government0.28%

Workplace at a Glance

What you can expect to experience while on the job

  • Responsibility
  • Exposure to job hazards
  • Physical activity
  • Decision making
  • Repetitiveness
  • Level of competition
  • Time pressure

Job Outlook

Overall employment of advertising, promotions, and marketing managers is projected to grow 10 percent from 2020 to 2030, about as fast as the average for all occupations. About 31,100 openings for advertising, promotions, and marketing managers are projected each year, on average, over the decade. Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire.

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Salary

Average Salary

Salary

$142,170

State-by-state Salary

Gray states indicate no data available

$181,240
$53,600
No Information for this section

Education

Most Common Education Levels

People in this career achieve this level of education.

  • Bachelor's degree 55%
  • Master's degree 24%
  • First professional degree 10%
  • High school 3%
  • Associate's degree 3%
  • Some college 2%
  • Doctoral degree 0%
  • Post baccalaureate 0%
  • Less than high school 0%
  • Post-doctoral training 0%
  • Post-master's certificate 0%
  • Post-secondary certificate 0%

Knowledge

  • Sales and Marketing
  • English Language
  • Customer and Personal Service
  • Administration and Management
  • Mathematics

Skills at a Glance

Skills helpful in this career

  • Verbal skills
  • Critical thinking & problem solving
  • Equipment operation & maintenance
  • Math & science skills
  • Technology design & control
  • Leadership
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