Marketing Managers

General Information

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Workplace at a Glance

What you can expect to experience while on the job

  • Responsibility
  • Exposure to job hazards
  • Physical activity
  • Decision making
  • Repetitiveness
  • Level of competition
  • Time pressure

Job Outlook

Overall employment of advertising, promotions, and marketing managers is projected to grow 6 percent from 2019 to 2029, faster than the average for all occupations. Employment growth will vary by occupation. Employment of marketing managers is projected to grow 7 percent from 2019 to 2029, faster than the average for all occupations. Marketing managers will continue to be in demand as organizations use marketing campaigns to maintain and expand their market share. These managers will be sought after for their advice on crafting pricing strategies and finding new ways to reach customers. Employment of advertising and promotions managers is projected to decline 1 percent from 2019 to 2029. The continued rise of electronic media will result in decreasing demand for print advertisements. The newspaper publishing industry, which employs many of these workers, is projected to lose jobs over the next 10 years. Despite overall employment declines for advertising and promotions managers, there may be some growth in industries that rely on these workers to create digital media campaigns that target customers through the use of websites, social media, or live chats.

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Salary

Average Salary

Salary

$136,850

State-by-state Salary

Gray states indicate no data available

$171,990
$52,410
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Education

Most Common Education Levels

People in this career achieve this level of education.

  • Bachelor's degree 55%
  • Master's degree 24%
  • First professional degree 10%
  • High school 3%
  • Associate's degree 3%
  • Some college 2%
  • Doctoral degree 0%
  • Post baccalaureate 0%
  • Less than high school 0%
  • Post-doctoral training 0%
  • Post-master's certificate 0%
  • Post-secondary certificate 0%

Knowledge

  • Sales and Marketing
  • English Language
  • Customer and Personal Service
  • Administration and Management
  • Mathematics

Skills at a Glance

Skills helpful in this career

  • Verbal skills
  • Critical thinking & problem solving
  • Equipment operation & maintenance
  • Math & science skills
  • Technology design & control
  • Leadership
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