Advertising Sales Agents

General Information

Description

Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or the Internet. Includes individuals who obtain leases for outdoor advertising sites or persuade retailers to use sales promotion display items.

Workplace at a Glance

What you can expect to experience while on the job

  • Responsibility
  • Exposure to job hazards
  • Physical activity
  • Decision making
  • Repetitiveness
  • Level of competition
  • Time pressure

Industry areas

  • Advertising, Public Relations, and Related Services
  • Newspaper, Periodical, Book, and Directory Publishers
  • Radio and Television Broadcasting

Job Outlook

Employment of advertising sales agents is projected to decline 2 percent from 2018 to 2028. Media companies will continue to rely on advertising revenue for profitability. However, employment of advertising sales agents will largely follow broader industry trends, and several of the industries that employ large numbers of these workers are projected to decline. For example, employment in newspaper publishers is expected to decline, although some of this decline may be offset by the sale of digital ads on newspaper websites. An increasing amount of advertising is expected to be concentrated in digital media, including online video ads, search engine ads, and other digital ads intended for cell phones or tablet-style computers. Digital advertising on the Internet allows companies to directly target potential consumers because websites usually are associated with the types of products that those consumers would like to buy. As a result, employment of advertising sales agents is likely to increase in Internet-focused companies.

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Salary

Average Salary

Salary

$51,740

State-by-state Salary

Gray states indicate no data available

$68,050
$25,530
No Information for this section

Education

Most Common Education Levels

People in this career achieve this level of education.

  • Bachelor's degree 51%
  • High school 29%
  • Some college 13%
  • Associate's degree 3%
  • Post-secondary certificate 1%
  • Master's degree 0%
  • Doctoral degree 0%
  • Post baccalaureate 0%
  • Less than high school 0%
  • Post-doctoral training 0%
  • Post-master's certificate 0%
  • First professional degree 0%

Related College Majors

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Knowledge

  • Sales and Marketing
  • Customer and Personal Service
  • Clerical
  • English Language
  • Communications and Media

Skills at a Glance

Skills helpful in this career

  • Verbal skills
  • Critical thinking & problem solving
  • Equipment operation & maintenance
  • Math & science skills
  • Technology design & control
  • Leadership
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