Market Research Analysts and Marketing Specialists

General Information

Description

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

Business Breakdown

People in this career work in these sectors.

  1. Private, for profit77.76%
  2. Self-employed12.14%
  3. Private, not for profit6.73%
  4. State and local government2.64%
  5. Federal government0.36%

Workplace at a Glance

What you can expect to experience while on the job

  • Responsibility
  • Exposure to job hazards
  • Physical activity
  • Decision making
  • Repetitiveness
  • Level of competition
  • Time pressure

Job Outlook

Employment of market research analysts is projected to grow 22 percent from 2020 to 2030, much faster than the average for all occupations. About 96,000 openings for market research analysts are projected each year, on average, over the decade. Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire.

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Salary

Average Salary

Salary

$65,810

State-by-state Salary

Gray states indicate no data available

$88,490
$36,360
No Information for this section

Education

Most Common Education Levels

People in this career achieve this level of education.

  • Bachelor's degree 56%
  • Master's degree 39%
  • Post baccalaureate 4%
  • High school 0%
  • Some college 0%
  • Doctoral degree 0%
  • Associate's degree 0%
  • Less than high school 0%
  • Post-doctoral training 0%
  • Post-master's certificate 0%
  • First professional degree 0%
  • Post-secondary certificate 0%

Knowledge

  • Customer and Personal Service
  • English Language
  • Sales and Marketing
  • Mathematics
  • Administration and Management

Skills at a Glance

Skills helpful in this career

  • Verbal skills
  • Critical thinking & problem solving
  • Equipment operation & maintenance
  • Math & science skills
  • Technology design & control
  • Leadership
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