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Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
People in this career work in these sectors.
What you can expect to experience while on the job
Employment of market research analysts is projected to grow 22 percent from 2020 to 2030, much faster than the average for all occupations. About 96,000 openings for market research analysts are projected each year, on average, over the decade. Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire.
Read More$65,810
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