Public Relations Specialists

General Information

Description

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

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Business Breakdown

People in this career work in these sectors.

  1. Private, for profit49.31%
  2. Private, not for profit21.37%
  3. State and local government14.26%
  4. Self-employed9.62%
  5. Federal government5.45%

Workplace at a Glance

What you can expect to experience while on the job

  • Responsibility
  • Exposure to job hazards
  • Physical activity
  • Decision making
  • Repetitiveness
  • Level of competition
  • Time pressure

Job Outlook

Employment of public relations specialists is projected to grow 11 percent from 2020 to 2030, faster than the average for all occupations. About 29,200 openings for public relations specialists are projected each year, on average, over the decade. Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire.

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Salary

Average Salary

Salary

$62,810

Military salary*

$63,464

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State-by-state Salary

Gray states indicate no data available

$92,240
$39,340
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Education

Most Common Education Levels

People in this career achieve this level of education.

  • Bachelor's degree 91%
  • Master's degree 8%
  • High school 0%
  • Some college 0%
  • Doctoral degree 0%
  • Associate's degree 0%
  • Post baccalaureate 0%
  • Less than high school 0%
  • Post-doctoral training 0%
  • Post-master's certificate 0%
  • First professional degree 0%
  • Post-secondary certificate 0%

Knowledge

  • Communications and Media
  • English Language
  • Sales and Marketing
  • Customer and Personal Service
  • Clerical

Skills at a Glance

Skills helpful in this career

  • Verbal skills
  • Critical thinking & problem solving
  • Equipment operation & maintenance
  • Math & science skills
  • Technology design & control
  • Leadership
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