Public Relations and Fundraising Managers

Job Outlook

Employment of public relations and fundraising managers is projected to grow 8 percent from 2018 to 2028, faster than the average for all occupations. As online social media increase the speed at which news travels, public relations managers will be needed to address good and bad news for their organization or client. Organizations continue to emphasize community outreach and customer relations as a way to enhance their reputation and visibility. Public opinion can change quickly, particularly as news spreads rapidly through the Internet. Consequently, public relations managers will be needed to coordinate and help respond to news developments in order to maintain their organization’s reputation. Fundraising managers are expected to become increasingly important for organizations (such as colleges and universities) that depend heavily on donations. More nonprofit organizations are focusing on cultivating an online presence and are increasingly using social media for fundraising activities.