Employment is projected to grow about as fast as average. As with most managerial jobs, keen competition is expected for these highly coveted positions.
Some associations offer certification programs for these managers. Certification ? an indication of competence and achievement-is particularly important in a competitive job market. Although relatively few advertising, marketing, promotions, public relations and sales managers currently are certified, the number of managers who seek certification is expected to grow. Today, there are numerous management certification programs based on education and job performance. In addition, the Public Relations Society of America offers a certification program for public relations practitioners that is based on years of experience and performance on an examination.